Through the tedious and frustrating process of finding appropriate options for their grandmother, founders Chad Tracey and Josh Markland quickly realized that the quality of care that was available did not meet the family’s hopes and expectations. It was at this point that they felt someone had to fill the void between the level of care available in the marketplace and their own expectations. It was then that Chad and Josh decided to take on this challenge themselves.

Today, after developing and refining their vision of an in-home care and support services business model, they have shown that consistently providing the highest level of care is both possible and profitable and that making a positive difference in someone's life is truly rewarding. The 2nd Family commitment to quality care incorporates a blend of technology and personal customer service, a successful system that has won numerous awards and accolades.

This technology and process package includes 5 key areas of differentiation where 2nd Family adds unique value to the senior care business. First, 2nd Family University is a robust digital curriculum covering all aspects of the senior care business and is used to train new franchise owners as well as new employees at all franchise locations. Second, the Franchise Support program includes a digital library of instructional videos as well as access to a licensing consultant to walk a new franchise owner through the state licensing process. Third, the 2nd Family app allows for unparalleled access to pertinent information to both clients and caregivers alike. Fourth, using a managed-care approach, each family is assigned a RN Care Coordinator to manage the care process and supervise the caregivers. And finally, the entire franchise system is run on paperless, cloud-based software which includes every application needed to operate a home care agency.